Universal Pictures’ new biopic “Get on Up” about the influential performer James Brown has a clear target audience: fans of the Godfather of Soul. But the studio ran into the problem of how to broaden the audience and lure younger people with more contemporary music tastes. After all, the most frequent moviegoing demographic was born after the last time Brown hit the top 10 with his 1986 hit “Living in America.” And it has been decades since he released well-known songs such as “Out of Sight,” “Papa’s Got a Brand New Bag” and “I Got You (I Feel Good).” So Universal got in touch with Pandora, one of the popular music sources for young people. The streaming music service created a station...
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