YouTube is, as Susan Wojcicki says in our feature story, its own medium. YouTubers create this remarkable connection between themselves and their fans, but the relationship takes place on screen with the YouTuber talking to a camera and responding to comments. That’s what makes DigiTour, an L.A.-based social media and music event company, so fascinating, because it’s moving that relationship from the screen to IRL. “We were interested in these emerging artists who already had an immense following online,” says Meridith Valiando Rojas, cofounder of DigiTour Media along with her husband, Chris Rojas. She previously worked at major record labels like Capitol Records and Columbia Records, where...
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